Tuesday, July 2, 2013

Can You Really Mail a Coconut? Or- Why You Shouldn't Let Your Envelope Limit Your Creativity

Did you know that you can mail a coconut? And I don't mean a coconut in a box. You can slap a stamp directly on a coconut, write the address and the United States Postal Office will deliver it for you! There's even some companies in Hawaii who have mailed coconuts as part of direct mail campaigns. So why do I bring this up exactly? No, I'm not advocating that you start mailing coconuts to all your clients(Although for some businesses it might just work!). I bring this up because when it comes to creating custom envelopes, whether it be as part of a direct mail campaign, or simply because your company needs envelopes, do not let parameters of the envelope (both literal and figurative) limit your creativity.

Your printed envelope needs to be exciting, inviting, unexpected and they need to be in line with your brand's personality. Most times when a company orders custom envelopes, they simply place their logo and return address in the upper left corner. It's simple and effective, but this isn't your only option. Though our website you can design your envelope online yourself, or have one of our in-house graphic designers create it for you. If you've got a create vision for your envelopes, don't be afraid to speak your mind!

Still not sure how you can get creative with your envelopes? Here's a few ideas to get you started:

  • Include a tagline or special offer with each envelope: Even if your envelopes aren't a part of a direct mail campaign, why not include a tagline that can help create brand awarness. Or include a special offer that is only printed on those envelopes (could be a great way to increase the average transaction of each order).
  • Data Variable Printing: With variable printing, you can have each recipient's address, name and any other info you have printed right on the envelope (save yourself plenty of hand cramps!). But don't just limit yourself to printing their address- How can you use the information you have to create a truly personal envelope? Maybe you can reference something based on their geographic location (perhaps during football season, you mention the local team). Think about how this can be used to your advantage.
These are just two ideas of ways you can make your custom envelope something special. Remember, don't limit yourself. If you have anything you want to do, please let us know and we'll work with you!

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